Snowplow is the global leader in customer data infrastructure (CDI) for AI, enabling every organization to own and unlock the value of its customer behavioral data to fuel AI-driven marketing, digital products and services, customer experiences, and fraud mitigation. Industry leaders like Burberry, Strava, Auto Trader, and DPG Media use Snowplow to collect, manage, and operationalize real-time, structured and unstructured behavioral data governed in their cloud data platform. Thousands of companies worldwide rely on Snowplow to generate AI-ready data to uncover deeper customer journey insights, predict customer behaviors, personalize differentiated customer experiences, and detect fraud. Learn more: www.snowplow.io.
The web is on the verge of a major shift. Agentic applications will redefine how customers engage with digital experiences—delivering highly personalized, relevant interactions. In this talk, Snowplow CTO Yali Sassoon explores how Snowplow Signals enables agents to perceive users through short- and long-term memory, natively on the Databricks Data Intelligence Platform.