Type: Breakout
Level: Beginner
Track: Data Sharing and Collaboration
Technologies: Delta Sharing
Sessions for Scheduler: All Sessions
Industry: Retail and CPG, Food
Experience: In Person
Day: Tuesday, Jun 10
Time: 10:00 a.m. Tuesday, Jun 10
Amperity
Advocate
Overview
Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact.
Sponsored Sessions
Breakout
Beginner
Data Sharing and Collaboration
Delta Sharing
All Sessions
Retail and CPG, Food
In Person
Tuesday, Jun 10
10:00 a.m. Tuesday, Jun 10
- Tuesday, Jun 1010:20 AM - 11:00 AM PDTMarriott, Level 2, Foothill G
GoTo Foods, the platform company behind brands like Auntie Anne’s, Cinnabon, Jamba, and more, set out to turn a fragmented data landscape into a high-performance customer intelligence engine. In this session, CTO Manuel Valdes and Director of Marketing Technology Brett Newcome share how they unified data using Databricks Delta Sharing and Amperity’s Customer Data Cloud to speed up time to market. As part of GoTo’s broader strategy to support its brands with shared enterprise tools, the team:
- Unified loyalty, catering, and retail data into one customer view
- Cut campaign lead times from weeks to hours
- Activated audiences in real time without straining engineering
- Unlocked new revenue through smarter segmentation and personalization