The retail sector continues to evolve rapidly, with AI and automation transforming customer experiences, supply chains, and personalization at every touchpoint. Advanced technologies like generative AI enable hyper-personalized shopping and predictive analytics, while immersive digital experiences bridge online and offline channels, reshaping how consumers engage with brands. Join Rob Saker, AVP Retail Consumer Goods at Databricks to learn how to unleash a new wave of innovation and growth in retail & consumer goods.
This presentation will be followed by two spotlight presentations from Royal FrieslandCampina and Shell.

1. Data Drives Dairy: Empowering People and Decisions with the Power of Data & AI
Embark on a journey through FrieslandCampina’s transformative Data and AI strategy, where vision meets innovation. Over the past three years, we have revolutionized our approach to data, with Databricks as the heartbeat of our platform. Join me to understand how our advancements in Data engineering, AI-driven insights and our investments in Generative AI are transforming FrieslandCampian into a Data Centric organization. Join us to explore how we’ve turned challenges into opportunities, building a future-proof, data-centric organization that’s primed for the next era of digital transformation. And we will be sharing some our learnings too !!