Efficient data processing and agile decision-making are paramount to delivering a delightful customer experience. Modern data engineering, particularly the construction of real-time pipelines/data sharing, plays a pivotal role in transforming raw data into actionable insights. This session delves into Twilio Segment's Customer Data Platform (CDP) and our bi-directional integration with Databricks, focusing on a customer's quest to drive meaningful customer behavior. We will explore how customers stream first-party customer data into and out of Databricks, combined with Identity Resolution/Profiling of Segment's CDP that works with the Data Intelligence Platform to provide marketing teams the ability to supercharge their capabilities.