Efficient data processing and agile decision-making are paramount to delivering a delightful customer experience. Modern data engineering, particularly the construction of real-time pipelines/data sharing, plays a pivotal role in transforming raw data into actionable insights. This session delves into Twilio Segment's Customer Data Platform (CDP) and our bi-directional integration with Databricks, focusing on a customer's quest to drive meaningful customer behavior. We will explore how customers stream first-party customer data into and out of Databricks, combined with Identity Resolution/Profiling of Segment's CDP that works with the Data Intelligence Platform to provide marketing teams the ability to supercharge their capabilities.
Twilio
Platinum
Overview
Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: www.twilio.com.
Sponsored Sessions
Breakout
All Sessions
3:00 p.m. Tuesday, Oct 15
Tuesday, Oct 15
https://www.twilio.com/en-us/legal/privacy?_gl=1*nszlrb*_gcl_aw*R0NMLjE3Mjc0NzExODguQ2owS0NRandyOW0zQmhESEFSSXNBTnV0MDRZcE5RY2ZYTmhOYUg0TTU4RFpuU25ZbnBRbHRiVWwwRHg0XzZBR2xrWlZncTVVS0JKdVRFOGFBajRtRUFMd193Y0I.*_gcl_au*MTMzMTM4NDI5MC4xNzIyNDE1MDA1*_ga*MjA1NTcxNjc5OC4xNzE0MDQ4Mzk0*_ga_3JKYB4GBBY*MTcyNzQ2OTUwNS4yOC4xLjE3Mjc0NzEyMDguMC4wLjA.
