Hear from Red Ventures on how they leverage a warehouse-native data stack to optimize operations with Databricks and Hightouch. They've built a playbook that enables streamlined application of data to drive growth across all brands under their management, using the data warehouse to power marketing, personalization, digital advertising optimization, and more.
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From Cost Centers to Cash Cows: Data Teams as Growth Drivers
- Thursday, Oct 23:00 PM - 3:45 PM EDTCapital Ballroom North
Session Type: Breakout
Session Track: Data Sharing and Collaboration
Level: Beginner
Technologies: Databricks Workflows
Industry: Enterprise Technology, Retail and CPG, Food, Travel and Hospitality
Speakers
Director of Product Management, Data Platform, Red Ventures
