Marketing leaders face increasing pressure to prove ROI while adapting to shifting customer behavior. In this live demo, Gary Nakanelua, Managing Director of Technology at Blueprint and Databricks MVP, will showcase CampaignIQ: a Databricks-native application that delivers real-time ROAS forecasting, scenario planning, and cost optimization. Built to unify marketing and analytics teams, CampaignIQ leverages governed GenAI workspaces, Mosaic AI agents, and MLflow orchestration to turn fragmented data into actionable insights. Attendees will see how leading brands are using CampaignIQ to identify high-impact opportunities, optimize media spend, and drive measurable performance gains faster. Whether you manage budgets, teams, or strategy, you’ll leave with a clear path to making every marketing dollar work harder.