Treasure Data’s revolutionary Hybrid CDP architecture shifts the paradigm of customer data management. By aligning with Databricks’ open data ecosystem, we introduce a model that allows you to consistently secure your most sensitive customer data in your environment while enabling your marketing team to drive analytics-driven, real-time experiences and activations. Join us to see how brands leverage AI and agents to transform customer warehouse data into measurable business impact.
Session Type: Lightning Talk
Session Track: Data Strategy
Technologies: Delta Sharing, Unity Catalog
Industry: Media and Entertainment, Retail and CPG, Food, Travel and Hospitality