Tourism is one of the UK’s most important industries, and VisitBritain plays a vital role in inspiring millions of travellers while driving economic growth. To deliver on this mission, the organisation is transforming the way it uses data — moving beyond static dashboards to conversational insights that put the power of data directly into the hands of its people. In this session at the Databricks Data + AI World Tour, you’ll hear how VisitBritain is tackling key business challenges and why they turned to Databricks and ThoughtSpot to modernise their data and AI stack. Discover how this approach is helping to democratise access to insights, unlock smarter decision-making, and create new opportunities for growth across the tourism sector. The session will explore VisitBritain’s transformation journey, expected outcomes, and next steps, while sharing key learnings and practical takeaways for any organisation looking to make the shift from dashboards to dialogue.