In collaboration with Cluster Reply, the Campari Group has embarked on an evolution of its data platform with Databricks, moving towards a more efficient, centralized, and innovative model. Through cost optimization, the adoption of shared development guidelines, and advanced analytics tools, the company has enhanced data quality, made processes more sustainable, and strengthened decision-making capabilities. This approach has paved the way for new innovation opportunities, ensuring smarter data management and readiness to support the Group’s future strategies.