Overview

Snowplow is the global leader in behavioral data for AI, enabling digital-first companies to unlock the full value of their behavioral data and transform a proprietary customer intelligence asset into a source of competitive advantage. Data teams rely on Snowplow to securely collect, process, and deliver event-level data to their platform, while digital product and engineering teams use Snowplow to integrate deep customer context into their ML and agentic applications—all in real time. Companies like Strava, HelloFresh, Auto Trader, Burberry, and FanDuel trust Snowplow to power real-time advanced analytics, predictive modeling, hyper-personalization, and customer-facing AI agent context.