Most data isn't ready to support agentic AI — especially high-value customer data, which is often scattered, unstructured, and missing key location attributes. In this session, we’ll showcase how a leading U.S. telco partnered with Precisely and Databricks to turn their customer data into a foundation for better experiences, offerings, and services. You’ll hear how Precisely's data integrity capabilities — embedded natively in Databricks pipelines — unified, standardized, geocoded, and enriched their address and customer data scattered across support tickets, call logs, and systems to create a trusted, single source of truth that powers fiber expansion at scale. You'll see a real-world blueprint for turning fragmented customer touchpoints into agentic-ready data, and you’ll learn how Precisely and Databricks Agent Bricks work in tandem to ensure AI can resolve customer issues, inform decisions, and act with confidence—using data that’s current, consistent, and complete.