Marketing is entering a new era where static campaigns, fragmented context, and manual workflows can no longer keep up with AI-driven customer engagement. In this session, learn how CustomerLake, the new Agentic CDP embedded in Databricks, brings Customer 360, identity resolution, segmentation, activation, and personalization directly to the governed data and AI foundation your business already uses. We’ll explore how Profile Agents and Campaign Agents help data & marketing teams build golden customer profiles, always-on Infinity Campaigns, and truly 1:1 experiences at enterprise scale.