Streaming is evolving—quickly. Modern architectures are eliminating infrastructure sprawl in favor of a direct-to-lakehouse model, eliminating the need for intermediate message buses and the expense of maintaining them. Zerobus Ingest allows you to push data directly to the lakehouse with near real-time writes, high throughput, and support for thousands of concurrent clients. In this demo-packed session, we’ll cover: How Zerobus works and how to build production-ready pipelines—without the heavy ownership costs of DIY infrastructure. The latest supported interfaces (e.g., REST, OTel, and Kafka-compatible APIs), as well as new features designed for massive scale (e.g., liquid clustering, JSON variant type support, etc.). See how global innovators like Joby Aviation and Toyota Motor Corporation have embraced this shift to streamline their real-time architectures. Join us and discover a direct ingestion framework to simplify your stack and accelerate your impact.