Genie's most valuable when you can ask it things you'd never ask a live customer book. In this session, we use Databricks Genie to stand up synthetic audiences and put them to work: modelling campaigns on a cohort that can't leak PII, and stress-testing fraud patterns on a graph we're allowed to break. Neo4j is where those synthetic customers stop being rows — we connect and visualise identity and exposure, and let Neo4j agents ask the follow-ups a marketer or risk analyst would, in context. Join our session to see the full loop with a live demo: Genie invents the audience, the graph makes it explorable, agents turn it into insight.