Product availability is about ensuring that products are easy to search for, find, choose and buy. They are available when and where people want them, however way they choose to shop. And by meeting their expectations of a seamless shopping experience, customers are more likely to buy products and become loyal customers. Thus, availability is a set of crucial KPIs for IKEA and all the contributors upstream and downstream in our value chain strive to maximise it. These KPIs have existed for many years and have only improved further with the expansion of IKEA across the globe.
Migrating from on premises systems to Databricks has enabled this expansion. While enabling us to stay true to our commitment of availability, sustainability and affordability, the move allows us to have faster time to insights and value, and a more robust system which ultimately increases customer satisfaction.